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Mark Preston

Hi, I'm Mark.
An AI-Native Product Design Leader, building AI-driven design processes and reliably solving complex problems.

Experienced in team leadership, design, systems, process, pitching, and getting things done.

Some AI-driven projects I've built besides this site:

Currently, Product Design Lead at HP Inc.

Leading design for HP's support website, owning quality and systems while leading a mixed-seniority design team through complex, ongoing delivery across HP’s high-traffic support platform.

Notable acheivements

Introduced and advocated for a shift in sales-at-support strategy through a cartridge compatibility upsell opportunity, generating $1.5M+ incremental YoY revenue and contributing to a broader move toward contextual, user-aligned monetization.

Within 12 months, led a full brand rollout for HP's support website, delivering a complete site redesign and new design system to replace fragmented, page-level UI with a scalable foundation.

See more on my Resume

Who have I worked with?

*Select clients.

See more on Linkedin

Select articles

all articles

  • Design • 2 min read

    Uber #ConnectingNYC

    Uber had a perception problem: they often struggle to shed their yuppy, black car origins and be seen as a viable public transportation alternative.

    Read article

  • Creative Process • 3 min read

    A Design Experiment On Cellular Division

    A visual experiment exploring how to graphically communicate cellular division and the natural process of duplication.

    Read article

  • Experiences • 2 min read

    United Nude: Working For An International Footwear Brand

    Chronicles four years working for an architecturally-inspired footwear brand co-owned by relatives of renowned architect Rem Koolhaas.

    Read article

  • Creative Process • 4 min read

    Design: understanding and describing a practice

    In my continuing pursuit for a deeper understanding of design, this article is my current interpretation.

    Read article

  • Experiences • 2 min read

    Visiting The Hirshhorn Museum (and Washington, D.C.)

    Documents a January 2020 visit to Washington, D.C. and the Hirshhorn Museum during a product planning sprint with the BRINK team.

    Read article

  • Design • 2 min read

    Uber #ConnectingNYC

    Uber had a perception problem: they often struggle to shed their yuppy, black car origins and be seen as a viable public transportation alternative.

    Read article

  • Creative Process • 3 min read

    A Design Experiment On Cellular Division

    A visual experiment exploring how to graphically communicate cellular division and the natural process of duplication.

    Read article

  • Experiences • 2 min read

    United Nude: Working For An International Footwear Brand

    Chronicles four years working for an architecturally-inspired footwear brand co-owned by relatives of renowned architect Rem Koolhaas.

    Read article

  • Creative Process • 4 min read

    Design: understanding and describing a practice

    In my continuing pursuit for a deeper understanding of design, this article is my current interpretation.

    Read article

  • Experiences • 2 min read

    Visiting The Hirshhorn Museum (and Washington, D.C.)

    Documents a January 2020 visit to Washington, D.C. and the Hirshhorn Museum during a product planning sprint with the BRINK team.

    Read article

  • Design • 2 min read

    Uber #ConnectingNYC

    Uber had a perception problem: they often struggle to shed their yuppy, black car origins and be seen as a viable public transportation alternative.

    Read article

  • Creative Process • 3 min read

    A Design Experiment On Cellular Division

    A visual experiment exploring how to graphically communicate cellular division and the natural process of duplication.

    Read article

  • Experiences • 2 min read

    United Nude: Working For An International Footwear Brand

    Chronicles four years working for an architecturally-inspired footwear brand co-owned by relatives of renowned architect Rem Koolhaas.

    Read article

  • Creative Process • 4 min read

    Design: understanding and describing a practice

    In my continuing pursuit for a deeper understanding of design, this article is my current interpretation.

    Read article

  • Experiences • 2 min read

    Visiting The Hirshhorn Museum (and Washington, D.C.)

    Documents a January 2020 visit to Washington, D.C. and the Hirshhorn Museum during a product planning sprint with the BRINK team.

    Read article

If I'm not working, I'm working on something. I love to keep busy, so if you have a project you'd like to collaborate on or a job you need help with, let's setup a call.